we make [fun]ctional, gender-neutral kids accessories inspired by life in Brooklyn.

we make [fun]ctional, gender-neutral kids accessories inspired by life in Brooklyn.

our story

When we went from being designers to having little designers of our own, we discovered an innate passion to raise our kids in a creative environment. As parents, we wanted their functional accessories to double as props for self-expression. When those proved hard to find, we decided to create our own line. Over the past few years, we've grown our duo into a small team of creatives in our design studio in Brooklyn.

 Our gender-neutral baby and kids' accessories are inspired by the colors, textures, and energy of our neighborhood (and our experience raising two passionate young boys).

We hope our products bring your family as much fun as they've brought ours.

Alyssa Zeller Feinberg + Jason Feinberg
Founders, Hipsterkid

Hipsterkid is...

EXPRESSIVE

We give kids the agency to be their unique selves, wear what they want, when they want, how they want to.

PLAYFUL

We’re inspired by kids’ natural desire for play, and draw from their often out-there sense of humor.

AUTHENTIC

Kids are perceptive, speak their minds, and have a strong sense of who they are. We create space for them to be their true selves.

CURIOUS

In a kid’s world, nothing is what it seems. We make functional objects that spark imagination and lead to adventure.

EXPRESSIVE

We give kids the agency to be their unique selves, wear what they want, when they want, how they want to.

PLAYFUL

We’re inspired by kids’ natural desire for play, and draw from their often out-there sense of humor.

AUTHENTIC

Kids are perceptive, speak their minds, and have a strong sense of who they are. We create space for them to be their true selves.

CURIOUS

In a kid’s world, nothing is what it seems. We make functional objects that spark imagination and lead to adventure.